Ibis Instruments Case Study

Project
Integrated Marketing Strategy for B2B Growth

team
SEO Specialist, PPC Expert, Account Manager

timeline
3 months

results

500+ qualified leads
Expanded global visibility
Enhanced brand authority

ibis instruments

As a trusted software provider in the energy and telecommunications sector, IBIS Solutions partnered with Ginger IT to strengthen its marketing foundation and expedite growth across international markets.

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3 Key Results We Achieved

Lead Generation

A targeted digital marketing strategy helped IBIS attract high-quality leads from the energy and telecom industries, shortening the sales cycle and improving conversion rates.

Global Visibility

Through SEO optimization and region-specific paid campaigns, IBIS gained a stronger online presence across key markets.

Brand Authority

Consistent content marketing and outbound communication positioned IBIS as a thought leader in energy efficiency and smart infrastructure.

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Challenge

IBIS had limited online visibility and struggled to differentiate from competitors in a niche B2B market. Their digital channels lacked consistent messaging and measurable performance tracking.

Solution

SEO efforts improved keyword rankings for core services.
Paid campaigns targeted decision-makers in specific industries.
Thought leadership content and email outreach improved engagement and credibility.
Marketing automation tools and lead-tracking systems enabled IBIS to monitor performance, follow up efficiently, and adapt campaigns in real time.

Client Testimonial

Ginger IT Solutions’ work increased our website traffic and lead generation. For example, we’re receiving new leads on a daily basis. Their team has delivered over 500 contacts that our sales team has contacted, so our LinkedIn campaigns have done really well, as they’ve increased our results by 30%. Overall, they’ve exceeded our expectations, so we’ll continue working with them.

Miloš Ćurčija
Marketing Coordinator, IBIS Instruments