Martinov Design Case Study
Complete UI/UX Design & Development
UI/UX designers, frontend and backend developers, DevOps engineers, QA engineers, SEO specialists, and a project manager
6 months
- Interactive configurator
- Automated CRM processes
- SEO optimization
martinov design
Martinov Design is a premium furniture manufacturer specializing in handcrafted wooden pieces. Ginger IT team successfully rendered the warmth of traditional craftsmanship into a digital experience while integrating advanced e-commerce functionalities.
3 Key Results We Achieved
Configurator
Users can independently select every element of a furniture piece through the configurator, from legs and tabletops to finishes, with real-time pricing updates and automatic quote generation.
Automated CRM Processes
The integration of CRM and invoicing systems eliminates manual work and makes order management effortless, from inquiry to delivery.
Minimalism with a story
Neutral tones that leave an impression, high-quality, authentic photography, and subtle typography convey a sense of luxury and craftsmanship on their new digital shop.
GINGER X MARTINOV DESIGN
The new Martinov Design website showcases each furniture piece through detailed visuals and gives customers the ability to customize it themselves using the configurator. Automation speeds up ordering and request processing, allowing the brand to offer a smooth, error-free purchasing experience.
Challenge
The client needed a minimalist yet visually striking website that highlights products through photography while leaving enough room for SEO-optimized content. From a technical perspective, they required an advanced e-commerce platform featuring a product configurator, backend process automation, and CRM integration.
Solution
We created a clean, modern website where high-quality, optimized images lead the user experience. Text blocks were placed to support SEO without compromising design aesthetics. The webshop architecture and configurator allow customers to personalize their purchase, while backend automation streamlines operations for the Martinov team.
Configurator
This interactive tool makes the customization and order process intuitive, empowering customers to create fully personalized Martinov Design products with just a few clicks.
Users can easily navigate through each step with clear options and the ability to go back and adjust the selected pieces.
At the final step, users are provided with a comprehensive order overview, featuring a transparent breakdown of all costs.
30%
more conversions
Refined customer communication
5x
more potential clients reached
