Miter International Case Study

miter

The exclusive importer and distributor of innovative pharmaceutical products, Miter International, launched a new website designed to automate sales processes and expand its online premium product offering.

With a modern interface and advanced E-commerce functionalities, Miter International now manages processes faster while expanding its offer and building trust among users.

Challenge

There was no search option in the main menu, making it difficult for users to find products on the site, especially if they know what they’re looking for.

The hero banner didn’t communicate the brand’s values and lacked a strong visual impact.

Solution

A clearly visible search bar now enables quick and effortless navigation across the site.

A modern video hero banner captures attention, while strategically placed information and a CTA button guide users exactly where you want them. Closer to making a purchase.

Challenge

Products were displayed in a slider, slowing down the user’s path to the desired item. They were also not visually prominent enough to spark curiosity or engagement.

Solution

Products are now clearly and attractively presented within a single section. Subtle animations draw users’ attention, placing the product at the center of focus and increasing the likelihood of conversion.

Challenge

A two-dimensional presentation of focus areas does not clearly communicate them to the user. To find relevant information, users have to navigate further into product pages.

Solution

Images with clearly highlighted focus areas that transform into video on hover add visual dynamics and immediately signal the purpose of each section. Below each focus area, products are presented in a modern layout. A CTA button on each product leads directly to the product category, making navigation easier and encouraging purchase decisions.

The initial response from users is great, and their experience on the website is much better than before. In the background a massive task they accomplished was all the integrations. Our teams do not have to do any of the administrative/financial tasks that we previously had to do; it is ALL automated.

Sonja Somborac Director of Marketing

Automated E-commerce flows, secure checkout, and faster product discovery ensure healthcare professionals and customers can order with confidence and convenience.