Design

Cialdini’s 6 Principles of Persuasion Reapplied to Web Design

Every website is designed to initiate a decision that will end with action, even if the website doesn’t feel particularly sales-focused. The structure, content, and visual choices are all guiding users towards certain actions.  Persuasion in web design is often reduced to strong headlines, effective call-to-action content, and convincing copy, but the reality is that […]