MGA Dental Case Study
Frontend and backend developers, UX/UI designer, QA engineer, SEO specialist, copywriter and project manager
2 months
- Significant growth in traffic and clicks after redesign
- Strong SEO performance
- Consistently in top 3 on Google for relevant keyword
MGA Dental is a modern dental clinic focused on high-quality, patient-centered care. The Ginger IT team led a full website redesign, transforming the existing platform into a clear and conversion-focused experience while executing a complete SEO strategy, from technical SEO to content marketing.
What makes this project stand out is that, despite a full redesign and structural changes, key metrics didn’t drop; they significantly improved.
3 Key Results We Achieved
Growth After Redesign
A complete redesign was executed without losing existing SEO value. Through careful planning, including proper redirects and structure preservation, the website not only maintained performance but achieved a noticeable increase in traffic and clicks.
SEO-Driven Content
From in-depth technical SEO setup to optimized service and location pages, the website is built for strong search performance. Multiple location-based pages help capture local search intent and improve visibility in competitive areas.
Clarity & Trust in Design
A structured content strategy, including blog creation and ongoing content marketing, supports continuous organic growth and positions MGA Dental as a trusted professional.
The new MGA Dental website delivers a clearer, more intuitive experience for patients while significantly improving search performance. With a strong technical SEO foundation, location-focused pages, and an active content marketing approach, the website is built to grow traffic, clicks, and patient inquiries over time.
Challenge
The client needed a redesign that would modernize the website and improve user experience, without risking existing SEO performance. A common challenge with redesigns is a drop in traffic and rankings due to structural changes.
Solution
At the same time, the website lacked a strong technical SEO foundation, location-based targeting, and a content strategy needed to compete in an Australian healthcare market.
